The managed service provider (MSPs) market is among the most competitive markets in the tech sector. MSPs that are successful initially depend on referrals and a tiny group of loyal customers to expand their business. But what happens when this initial momentum fades? What happens when word-of-mouth does not suffice to sustain growth and sales?
MSPs face challenges in attracting new leads and gain entry into the mid-market or enterprise segments even though they provide top technical services. In reality, technical expertise alone doesn’t drive the growth of a business, but strategic marketing can. That’s exactly the reason MSP marketing services tailored to your business can be a game-changer.
What makes MSP marketing different from “any marketing”
MSPs can be tempted to think that the same general marketing techniques used by restaurants, retail or real-estate can also be applied to real estate. The reality is quite different. Selling IT-related services and cyber security solutions and managed cloud solutions require a different strategy. Your customer base is made up of people who are analytical and risk-averse. They’re also often overwhelmed by the sales pitches of vendors.
A marketing agency with experience in MSP is a major advantage. The MSP marketing agency should be able to speak your customers’ language. They know what keeps IT managers and business owners up in the night, be it downtime, security breaches, or growing without adding internal overhead.
A reputable agency will not throw random social posts, or templated email blasts to address the issue. Instead, they’ll craft messaging that speaks to the requirements of the target audience and present your company as a solution.
The dangers of low-cost and White-Label Marketing Options
Many MSPs who are growing find themselves in the trap of outsourcing their marketing to low-cost suppliers or purchasing white-label products. These are a seemingly economical ways of keeping marketing in motion. But here’s the hard truth the common approaches don’t yield significant results.
Templates and blog posts that are written already don’t reflect the tone of your company. They don’t display your knowledge. They don’t distinguish your MSP from the hundreds of other providers that use the same content. If your marketing is similar to everyone else, why would prospects choose you?
A reputable MSP marketing company will not give you cookie-cutter strategies. A true MSP marketing company will not offer cookie-cutter solutions.
What are the most effective MSP Marketing Solutions Really Look Like?
Real MSP marketing solutions go far beyond a pretty website or a few social media ads. Start by understanding your positioning in the market and creating your brand that is able to resonate with your audience. They incorporate well-studied content strategies and SEO that target the most relevant keywords, as well as lead generation techniques that actually convert.
Consistency and dedication are crucial to a successful marketing. One-off experiments will not deliver sustainable growth. MSPs who are sustainable in their growth tend to approach marketing as an ongoing expenditure, not a project that is only once in a while.
There is more to gain when you partner with an MSP strategic marketing agency. You get access to expert marketing knowledge that will guide your decisions and refine your message.
It’s time to stop making assumptions, and get started on growing
Your marketing strategy might be the culprit if your MSP has passed the startup stage but has not experienced any growth. The same old tactics will not help you stand out from established competitors in large markets. You can cut through the noise by making use of MSP marketing services. This will enable you to communicate with your customers and grow your business.
It’s time to stop speculating and start growing with marketing specifically designed for MSPs by experts who know the MSP world inside and out.